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A beauty brand focused on creating high-quality products for all skin types and tones.
View all products by this brand →Thread Analysis: The post asks for a personal recommendation of a product that the author considers 'holy grail' and will always repurchase, but it's not asking about a specific product or brand.
L'Oreal Voluminous mascara, in any color. Ground breaking? No, but it literally just WORKS, doesn't irritate my sensitive eyes, lengthens, volumizes, doesn't flake or run, and comes in a good selection of colors. I've been using it since middle school!