E.L.F.

i’ll give it a go. i’m pretty pleased with elfs holy hydration products so far so why not. i could use some anti redness

After Elf just announced prices were going up because of tariffs in August, dropping a billion on a meme celebrity brand is.....well it sure is something.

I don’t care about rhode but I’m pissed at elf, esp after their price increases.

ELF was amazing when everything was $1 or $3. Now they are pretty in line with most other drugstore lines in price, but the quality is the same.

ELF lash xtnder , it’s a tubing mascara. Love it!

Elf is also trying to put a small handmade bead company out of business so they're now on my no-buy list.

They are selling it as supply chain diversity but I am not sure I buy it. Elf is predominantly manufactured in China which is why they had low prices Rhode is manufactured in the US, Europe and some Asian countries but I don't believe she ever used Chinese facilities. Elf clearly has the capital to manufacture anywhere they want but they have specifically chosen China because of the price point they want to be in. They don't need Haley or Rhode to access the same companies. I can't imagine her formulas are by any means revolutionary. And if I put my conspiracy hat on, a purchase of this size doesn't happen overnight and it takes a long time to do due diligence. The deal doesn't even close until the 2nd quarter of 2026 and is $800 million in cash and stock upon close and $200 million based on how Rhode does over the following 3 years. Its impossible to know how much will go in Haley's pocket directly.

Elf wow brow. Simple hydrating cleanser

Comparing the ingredient list, this isn't even close to a dupe. The ingredients in the UFO are much better. The ingredients in ELF are mostly cheap and meaningless. This is an imitation, with similar packaging. Meant to fool people who don't read ingredients.

try elf whoa glow sunscreen, if you want another primer i recommend the nyx plumping primer. the juvias place natural radiance foundation is so pretty and doesn’t make my pores feel clogged. i feel like these would compliment you very well!

Elf Black Cherry is super similar, and well worth it.

the only thing ive tried from Elf is the lip oil, and its nice!!

It kinda feels like ELF is ragebaiting. They do some weird stuff for marketing reasons fr

I'm glad someone mentioned this! It gave me such an ick when I first read about it cause who's mistaking a bead company with a make-up company???? Also it seemed like they were going after the elf part specifically which is dumb cause what about every other big brand that has elf in thier name like elf on the shelf

Elf sheer stick lipstick in black cherry is an exact dupe and has a way better formula imo