Home / Brands / Beauty of Joseon
Beauty of Joseon

Beauty of Joseon

A beauty brand focused on creating high-quality products for all skin types and tones.

Overall Sentiment74%
74% Positive
60 Reviews
739 Upvotes
3 Products

Brand Sentiment Distribution

Top Products by Beauty of Joseon

Community Insights

This is your reminder to wait a month before buying something (especially new releases)

Thread Analysis: The user is sharing a humorous anecdote about their past purchasing habits and how they've changed over time.

👍 Pro
🎉 Enthusiasm

I see that the Beauty of Joseon sunscreen on there and it seems you didn't end up getting it, so I'd just like to say it's the best sunscreen I've ever used and I highly recommend it.

166

What Korean sunstick is a must-buy for you?

Thread Analysis: The user is discussing beauty brands generally, comparing Korean sunsticks from Isntree and BOJ.

👍 Pro
😶 Neutral

I don't wear stick spf as my primary because it's really not nearly as effective as liquid/cream. Good for midday office touchups and for the lips, but def not primary protection.

104

What Korean sunstick is a must-buy for you?

Thread Analysis: The user is discussing beauty brands generally, comparing Korean sunsticks from Isntree and BOJ.

👎 Negative
😤 Frustration

It’s very ineffective for primary sunscreen btw

64

Sunscreen under makeup

Thread Analysis: The user is discussing sunscreen under makeup, specifically mentioning various product brands (Laroche Posey, Neutrogena, Vichy, Garnier Vitamin C) that they have used or are currently using.

👍 Pro
😁 Joy

Pretty much all Korean sunscreens never cause me issues (Tocobo, HaruHaru Wonder, and Beauty of Joseon are my favorites), but also SuperGoop Glow Screen or Unseen Sunscreen don’t cause me issues, although usually I am more concerned about pilling of a product than likely to get creases.

51

K-Beauty Spotlight: The Rising Trend of Sunscreen Serums in Korea

Thread Analysis: The user is recommending and discussing sunscreen serums, which are a type of product.

👍 Pro
surprise

Oh, so BOJ actually has a sun serum, not just sunscreen? By the way, did you know hardly anyone uses BOJ in Korea? I first learned about the brand from TikTok content in the US, and honestly, I was pretty surprised that BOJ is considered a well-known K-Beauty brand there lol. Now it seems like it’s gaining popularity again in Korea because it’s famous in the US. Anyway, I’m planning a trip to Australia this summer, so I’ll definitely try to get that sun serum. Thanks for the recommendation!

35

beauty of joseon reviews are a lie!

Thread Analysis: The user is discussing a specific product (Dynasty Cream) and comparing it to other products from the same brand, highlighting its negative qualities.

❓ Unknown
(unspecified)

I actually really like the BoJ Cream. It *is* sticky, but no worse than snail mucin products. I put it on at night as it advertises as a "cream" and most cream products for me are far too "dense" to put it on in the morning and work well with my makeup. After a goodnight's sleep, I feel like BoJ cream has the same effects as the Laneige Water Mask - moisturizes face, feel refreshed, etc. - without washing off the product. I get my reviews from reddit and/or youtube, because companies/people buy reviews nowadays. I would never trust reviews on a company's website because they have no incentive to show bad reviews. The only reviews I would trust on a website is if it has videos/pictures attached. Granted, I still take reviews on reddit and youtube with some skepticism as there are company users accounts here as well and Youtubers get sponsored (or have an incentive not negative things with hopes of getting a future sponsorship).

25

beauty of joseon reviews are a lie!

Thread Analysis: The user is discussing a specific product (Dynasty Cream) and comparing it to other products from the same brand, highlighting its negative qualities.

❓ Unknown
(unspecified)

I don't think they're saying that all BoJ products are bad, but clearly you can't rely on their website reviews since they're filtering out the negative ones

23

What brands have reached a 99% success rate on your shelf?

Thread Analysis: The user is discussing beauty brands generally and comparing their success rates.

👍 Pro
🚫 None

Hmm so far probably these two brands: BoJ and Aestura.

21

[sun care] am i ruining the efficiency of my sunscreen?

Thread Analysis: The user is discussing multiple products and routines, including Beauty of Joseon Relief Sun Aqua Fresh, The Ordinary Niacinamide + Zinc Serum, and sunscreen.

👍 Pro
🙌 Helpfulness

BOJ sunscreen is extremely hydrating and moisturizing.

19

beauty of joseon reviews are a lie!

Thread Analysis: The user is discussing a specific product (Dynasty Cream) and comparing it to other products from the same brand, highlighting its negative qualities.

👎 Negative
😠 Anger

I think the only thing I can say nicely about it is at least the BoJ Dynasty cream isn’t being hyped by every so-called beauty influencer in an attempt to make it “viral”

18

What’s the point of SPF under makeup

Thread Analysis: The user is discussing SPF under makeup, which is a specific product category.

👍 Pro
🤩 Excitement

I bought the Beauty of Joseon sunscreen. Heard many good things about it so im going to give it a try!

15

What is the one product you would bring from Japan?

Thread Analysis: The user is asking for recommendations on Asian beauty products they can purchase while traveling.

❓ Unknown
(unspecified)

Beauty of Joseon is great too! It's very expensive from where I am, so I'm sticking with Biore products lol.

13

What’s a product that you thought you’d love but didn’t?

Thread Analysis: The user is asking for recommendations on products they've had negative experiences with, indicating a discussion of past experiences with beauty products.

❓ Unknown
(unspecified)

I’ve got the same problem with the Beauty of Joseon serums - none of them did anything

12

Cheap, good sunscreen recommendation? [Product Request] [Sun Care]

Thread Analysis: The user is looking for a sunscreen recommendation, specifically mentioning they want to avoid greasiness and white paste.

👎 Negative
😤 Frustration

It’s mineral sunscreens that leave a white cast because the sunscreen filters titanium dioxide and zinc oxide are physically white. Look for chemical sunscreens if you want avoid white cast. American sunscreen formulations are thought of as old school with our limited sunscreen filter options, European or Asian sunscreen do tend to have better options because new filter availability. If you wanted to stick with convenience and explore American sunscreen options check out Banana Boat light as air sunscreen, Black Girl sunscreen make it matte, or Sunbum sunscreen lotion. For European sunscreens, any of the La Roche Posay uvmune sunscreens have fantastic sun protection, I also like L’Oréal or Garnier uv fluid for affordable options. For Asian sunscreens check out Beauty of Joseon, Biore, or Skin Aqua

12

What is the one beauty item you cannot live without?

Thread Analysis: The user is asking for their own beauty-related product recommendation.

👍 Pro
💖 Love

Sunscreen followed by tretinoin. However, an Asian beauty product that I can not do without? Beauty of Joseon Calming Serum, I would have a bath in it if I could. The masks are good too, but the serum is the best!

10